4 Responses to My Hypothesis – GrizzlyBear

1. 44elk says:

   January 26, 2022 at 8:50 AM

   I have a friend who is a Ford truck owner and he is very public about his opinion towards Chevy and how much he hates it. This is a funny topic.

   Reply
2. davidbdale says:

   January 30, 2022 at 10:00 PM

   I agree with Elk, this is a funny topic, GB. But it isn’t a hypothesis yet, and I can’t tell from what you have here which direction you’re headed.

   It could be a sociological analysis of brand loyalty using the Ford/Chevy family allegiance as a test group. That’s a strong possibility with plenty of academic study to enlist as support for whatever your hypothesis turns out to be.

   One angle would be to establish some sort of objective criteria for which brand is indisputably “better.” If you can establish that, then loyalty to the inferior brand would arguably be based on something subjective, a perception of value not based on fact. It could still be fun, but more academic than Calvin’s argument.

   https://www.decalguy.com/pd-calvin-peeing-on-ford-vinyl-decal-sticker.cfm

   Like all feedback, this is meant to begin a conversation, Grizzly.
   I am eager to hear your reply.

   Reply
   • grizzlybear16 says:

     January 31, 2022 at 8:55 AM

     There are many things that still need to be figured out to complete this hypothesis. I thank you for your response and I will take all of your advice and use it to my advantage when figuring out what direction I am headed with this.

     Reply
3. davidbdale says:

   February 1, 2022 at 9:25 AM

   I got REALLY specific doing a search for sources on Google Scholar, Grizzly. I looked for academic papers to match these keywords:
   “brand loyalty” +resistance +ford/chevy

   There are tens of thousands of academic papers on “brand loyalty,” which isn’t a surprise. But I actually got 5 hits for brand loyalty plus resistance plus ford/chevy.

   COUNTERINTUITIVE NOTE: You don’t really WANT a ton of sources that support your specific hypothesis. It might make “writing” a paper easy, but it will also make it pointless if there’s nothing left to say on the topic and all you do is repeat the observations of others.

   But in this case, I got a hit that I found really intriguing about “corporate brand logo tattoos.” Had you thought about that? The willingness of some truck owners to permanently modify their own bodies with tattoo art depicting their favorite brand?

   https://journals.sagepub.com/doi/abs/10.1177/0891241608330014?casa_token=1ls4gVG2qyYAAAAA%3AUX645035oLjbnwWUYvEoRmKz1lg0BgDHfHVYm0S_6MJHJc_PiFM7fM0JRPnaZARHTmdCifSY4mAU&

   You’ll probably need to be logged into your Rowan account (with access to the library database) to follow this link. Get used to that. It’s a very important benefit of paying tuition.

   Let me know what you think.

   

   Reply