Author Archives: swim1903

Core Value 1. My work demonstrates that I used a variety of social and interactive practices that involve recursive stages of exploration, discovery, conceptualization, and development. Various amounts of my work throughout the semester demonstrate my contribution to Core Value … Continue reading →

Kerin, Roger A., and Steven W. Hartley. Marketing: The Core. McGraw-Hill LLC, 2022. Background: This textbook goes over everything related to marketing and covers every aspect of how businesses are started and run. From the basics like what marketing is, … Continue reading →

The Truth About the Beauty Industry Beauty trends are constantly changing, but the idea of whether or not something is beautiful is no accident. Body size, shape, physical appearance, ethnicity, height, and hair color are all examples of things that … Continue reading →

Must a Company Cater to its Consumers’ Feelings? The Societal Marketing concept as described by Roger A. Kerin and Steven W. Hartley, Authors of “McGraw Hill Marketing: The Core” is the view that “organizations should satisfy the needs of consumers … Continue reading →

 Is it a Company’s Responsibility to Cater to its Consumers’ Feelings? The Societal Marketing Concept as said by Roger A. Kerin and Steven W. Hartley, Authors of McGraw Hill Marketing: The Core, is the view that organizations should satisfy the … Continue reading →

0:00-0:01 – The video starts off by showing someone’s hand, which appears to be a light-tan color, and a bit of their wrist. Their index finger is extended and it is pressing a black button on a silver box against … Continue reading →

0:00-0:01 – The video starts off by showing someone’s hand, which appears to be a light-tan color, and a bit of their wrist. Their index finger is extended and it is pressing a black button on a silver box against … Continue reading →

Cosmetic Advertising Lowers Self-Esteem We are all aware as consumers that cosmetic products are an expensive luxury that we are all capable of living without. Marketers, whose job it is to create needs for products, figured out a way to … Continue reading →

Many consumers are aware that they do not need makeup to survive, and it is considered quite expensive and if anything, luxury items. People have other expenses and bills to pay off and then with whatever spending money they have … Continue reading →

The Truth About the Beauty Industry Beauty trends are constantly changing, but the idea of whether or not something is beautiful is no accident. Body size, shape, physical appearance, ethnicity, height, and hair color are all examples of things that … Continue reading →