Visual– glacierfreeze21

0:01

An African American man is seen with his back turned to the camera. He seems to be in a bathroom most likely in his own house. There are no lights on in the bathroom and there is light coming in from the window. The light shining in from the window gives off a blue shade that covers a big section of the bathroom. The African American man has a white shirt on with a white towel draped over his left shoulder. He might be preparing to take a shower. He also may live alone as he is the only person presented in the house.

0:02-0:03

The man turns to his left to face the mirror. The mirror is fogged up so that tells me he must’ve just taken a shower. He then wipes the mirror with a single swipe from the top middle of the mirror to the left side of the mirror. The man looks at himself through the section that he had just wiped clear so that he could see his face.

0:04-0:05

The clip then cuts to an older white man with a husky mustache and beard. He has more wrinkles on his forehead which may indicate he is older. His facial hair is on the grayer side so that also tells me that he is an older man. He is sitting at a desk that seems to be in an office or at a workplace. In the background there is a big calendar with all of the months in the year along with each day in the month. The calendar is white colored with a thick blue border going around the calendar. The white man might be researching or completing work on his computer.

0:06-0:08

At this point it is very dark in an X-Ray room with the X-Ray Technician in the control room. He is grabbing his jacket and putting it over his shoulder like he is getting ready to go home. The man is the same older man that was at his computer in the last couple of seconds. He is most likely an X-Ray Technician because he was in the small control room that monitors and makes sure that the patient is getting the correct X-Rays.

0:14

There is a man too hard to tell what he looks like with the glare of the sun shining in from the window. He is sitting in the driver seat of a car with maybe a book or stack of papers that he is looking through briefly. He seems to be parked or sitting outside of a house where you can see a window with more of a red border around it.

0:15

The camera cuts to a very close up portion of an African American man. He is smiling with the look of happiness on his face. He has a light beard with a lighter mustache. The camera shifts up to only his eyes which have the color brown it appears. During this brief second, it then cuts to an extremely dark room with X-Rays of the mid section of the body on a screen. It appears to have someone standing up in front of the X-Rays examining them, most likely a Doctor or X-Ray Technician. The only light seen in this room is from the X-Rays presented on the screen, 4 X-Rays to be exact.

0:16-0:17

At this moment, you can see that the man examining the X-Rays is the same man from before that was sitting at his computer. He most likely is the X-Ray Technician or Doctor that was shown seconds before. In this clip he is standing very close to the screen with the X-Rays presented on it and he is appears to be hunched over looking closely at the X-Rays. He is squinting his eyes to get a better look at the screen. It is possible that he is trying to find something specific in the images because of the amount of focus he is showing towards the screen during this second in the clip.

0:18-0:19

The camera cuts to possibly the same African American male from the beginning of the clip. He is dressed in a white button down shirt with a plain white under shirt on. The man standing in it appears to be in the middle of an alley or a street with the sun setting behind him. He is looking around as the camera zooms in on him and then cuts to a different angle of him. This camera angle shows the side of his face where he has a gold earring in his right ear. The director appears to be focusing on the African American male and the older white male as the main focal point in this ad.

0:20-0:21

Currently the camera angle seems lower and close up to the African American man. He appears to be very happy as he has a pretty big smile on his face. Notice at this camera angle, the man has earrings in both of his ears. In the clips before it was unclear if the man had earrings in both of his ears or not. The man is standing outside, looking like outside some sort of building. It is very sunny out so it must be around the middle of the day.

0:21

Briefly shown is the African American man currently on the phone. He is standing outside still with trees in the background so he has moved from in front of the building seconds beforehand. He may be on the phone with a family member, coworker, or even a loved one but it is not clear who he is talking to. The director continues to use the African American man as the main focal point in this advertisement. The reason for this is unclear but he is not the only focal point in this clip as they have shown the older white male just as much as the African American male.

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