(0:00-0:02)

The ad begins in a dark room. There is light that seeps through the curtain in front of her that shines a little light. She also has a mirror not too far from her that has lights on it, but the lights shine dimly. The subject of this ad is what appears to be a teenage girl, around 16 or 17 years old. She seems to be reading something on her phone. She’s also looking down and not moving much at all. The filmmakers slowly zoom in on her while she is doing this. We can’t get a look at her face because of the moonlight, but from her body language, she doesn’t at all seem happy.. 

After she gets done, she tosses her phone down next to her, like she doesn’t want to read anymore of whatever it is. She continues to look at the phone as she throws it down and she looks upset. 

(0:03-0:04)

The filmmakers zoomed in on the bottom of the phone for the person watching to see the messages between the girl and another person. We can’t see all of their messages. The only ones we can see are the ones from the other person. We can assume the girl threw her phone down when she read the text “its all in your head.” The camera zoomed in on the phone just as the other person texted her “just think happier thoughts.” 

(0:05-0:06)

The filmmakers now have a clear shot of the girl’s face, and her emotion too. The camera angle gets some of the moonlight and we can see her face a bit better. She is an African American girl, with braids in her hair, and she looks tired and unamused. The angle from the camera makes it look like she’s looking off to the side, but we can assume that she’s looking at her phone. Before the scene changes, she blinks, and then her gaze changes from looking down, to looking up. We can assume that she’s looking at something else to take her mind off of that text. 

(0:06-0:08)

The scene changes and we have a close up look on a woman. The woman has short hair and she’s looking at something in front of her. We can naturally assume that she’s looking at a person, from the angle of the camera. The shot is taken so that we can see her looking more to the left. Next to her, we can assume is her sister. We can’t get a really good look because the main focus of the shot is the woman, but it is clear that another person is next to her. The woman, the person next to her, and whoever else is with them, they’re all sitting in a house, probably eating dinner. Behind the two women in the frame, there is a window that you would typically see in a dining room. Because of that, it is safe to say that they are in a dining room, having a nice family dinner. 

The teenager that was the center of the frame looks down. When she does, the focus then goes to another girl, who could be her friend or her sister, looking over at her. But it looks more like she’s looking into the camera. The other young woman has longer hair and she looks really concerned. It’s like she either knows something is wrong and is looking over at the other teenager at the table for reassurance, or that she herself is trying to hide something from the rest of the family. Either way, by the look on her face, you can tell that something is wrong in that scenario. 

(0:09-0:11)

The scene changes again. This time, it is an African American male, who also looks to be around the same age as the other teens that have been introduced. He has his head leaned on his hand as he looks down at a glass filled with water. He stirs the water with his straw, and he looks sad about something. The boy appears to be in a diner of some kind because of the different drinks surrounding him. There are two other people in front of him, but they’re out of focus. Both of those people could be workers for the diner. He looks up for a moment before the scene changes again. This scene too is a visual for the audience to understand that something is wrong. 

(0:11-0:16)

We’re back to the first scene when the ad first started. This scene starts with the camera panned above her. The girl from the very first scene is laying on her bed on her phone. She is holding the phone above her head on the bed and she seems to be texting the person from the very first scene. When the camera focuses on her, different images flash on the screen quickly. The first image is the word “It’s,” and it looks like it’s on a screen of some sorts. Then the image pans to a camera symbol on what appears to be a messaging app. The next image is a heart symbol from another app that fills with a red heart when someone likes something that was sent. The next symbol is a post button from a social media app. The next image is a small clip that focuses on a man’s mouth and he says “harden up” with the caption on the screen. Lastly is the word “Positive,” in all capital letters with different layers of color under it. And then the words “Vibes” with the same kind of lettering and layers and the same thing for the word “only.” The filmmaker could have done this to bring light to the audience about what is causing the other teenagers to be sad. 

When all the images finish flashing, It pans back to the girl on her phone and then the scene changes again. This can be the filmmaker’s way of saying that the problems that the teens are having could’ve been because of bullying that they are receiving on the internet, or the stress that social media brings to them. Seeing that her phone was last thing that was seen before the scene ends, supports this theory. 

(0:16-0:21)

The scene changes again, and this time it focuses on the girl with the short hair from the second scene. She leans back on her couch like she is either exhausted and she needs to think about something, or she’s frustrated. She breathes heavily as she lays on the couch. From the angle of the camera, It’s hard to tell if she has her eyes closed or open. 

The camera then goes over to a boy who looks like he’s around her age and he could be a friend of hers. He asks her something. The camera goes right back over to the girl with the short hair and she nods.

(0:21-0:23)

The scene changes again. The camera then goes over to another girl, around the same age as everyone else, holding hands with someone, being reassuring. Because of the camera angle, we can’t get a good look at the person’s face. Regardless of that though, she says something to them. 

(0:23-0:26)

The scene changes again for the last time, and it’s the girl from the very first scene. She and another person are in front of a restaurant of some kind, leaning against a car. The girl from the first scene is still upset about something, with her head down. The girl next to her, around the same age as her, says something to her. 

The scene finally cuts to a far shot of the two girls standing by the car. And the words “When the world doesn’t want to listen, be the friend who does” appears on the screen. This is the last scene of the ad. 

This advertisement uses more of the pathos when it shows the teenagers in distress. The commercial showed three teenagers, all of which were different people, and all going through something related to stress or sadness of some kind. Ethos were used more when the other teenagers were introduced. They were the support that the teenagers in distress needed and the audience could get a good glimpse of that when the supportive teenager went and talked to the person in distress, they started feeling assured and they had someone to talk to.