- WORKING HYPOTHESIS
If the WNBA earned as much revenue as the NBA, and if the WNBA players’ CBA were as generous as the NBA’s, THEN, women would be paid equally.
1a. WORKING HYPOTHESIS 2
If audiences had access to WNBA games as much as NBA games, there would be little change in the current salary rate.
- ACADEMIC SOURCES
- https://www.sciencedirect.com/science/article/abs/pii/S1441352310000306
- A lack of financial stability, ticket sales, and spectator retention cause challenges in its sustainability.
- https://journals.sagepub.com/doi/full/10.1177/2167479515588761
- This article compares the coverage of men’s sports and women’s sports by most dominant media outlets in sports. The author highlights a study about coverage by SportsCenter and Fox Sports Live and how the programs featured women’s sports coverage less than 1% of the time.
- A common theme is that sports coverage conveys the message that “women’s sport is less important, less exciting, and therefore, less valued than men’s sports.”
- The article is the recap of a study that has been conducted for (basically) 25 years—started in 1989 and most recently published again in 2014—as well as similar studies that had a more specific focus.
- Contains a lot of information in regards to coverage, game day operations, quality vs quantity, college sports, delivery, and more.
- https://heinonline.org/HOL/Page?collection=journals&handle=hein.journals/pepds19&id=177&men_tab=srchresults
- https://coles.kennesaw.edu/econopp/docs/Baker-Elle.pdf
- Kelsey Plum interview—The Residency Pod
- Podcast
- Plum emphasizes the intentions of WNBA players and their salary
- Three highest WNBA players and their salaries
- Jewell Loyd, Breanna Stewart, Diana Taurasi all sit at $228,094
- Denver Nuggets’ mascot Rocky the Mountain Lion salary
- $625k
- https://www.marketplace.org/2020/01/27/wnba-deal-women-sports-equal-pay-progress/
- https://sportmanagementhub.com/examples-of-revenue-and-expenses-in-sport/#:~:text=What%20is%20Revenue%20in%20Sport,of%20selling%20products%20and%20services.
- Revenue is the money that a sport organization brings in as a result of selling products and services.
- https://cbabreakdown.com/salary-cap-overview
- How NBA players salaries are broken down
- https://www.si.com/wnba/2020/01/14/wnba-cba-labor-salary-raise-players-association
- WNBA broken down
- https://www.womenssportsfoundation.org/the-equity-project/
- Equity project for women in sports
- https://www.emerald.com/insight/content/doi/10.1108/978-1-80043-196-620211004/full/html
- “Salaries in the WNBA are then further depressed by a league that seems to prioritise short-run profit maximisation over long-run investment, thus continuing to delegitimise the WNBA”
- https://www.mgmt.ucl.ac.uk/news/gender-equality-sports-%E2%80%93-why-gender-equal-pay-so-hard-achieve-sport
- https://cardinalscholar.bsu.edu/bitstream/handle/123456789/202689/2020BridgeAlyssa-combined.pdf?sequence=1&isAllowed=y
- https://www.washingtonpost.com/sports/2022/07/09/elena-delle-done-breanna-stewart-shoes-wnba/
- https://www.washingtonexaminer.com/opinion/the-pay-gap-debate-between-the-nba-and-wnba-is-a-joke
- https://www.wnba.com/news/wnba-delivers-most-watched-regular-season-in-14-years-and-shatters-fan-engagement-and-on-court-records/
- https://digiday.com/media/why-growth-of-womens-sports-coverage-and-advertiser-interest-is-bogged-down-by-small-steps-forward/
References
Zhang, James J.; Lam, Eddie T.C.; Cianfrone, Beth A.; Zapalac, Ryan K.; Holland, Stephen; and Williamson, Debbie P. (8 January, 2009) An importance–performance analysis of media activities associated with WNBA game consumption. Science Direct. https://www.sciencedirect.com/science/article/abs/pii/S1441352310000306
Cooky, Cheryl; Messner, Michael A.; and Musto, Michela. (n.d.) “It’s Dude Time!”: A Quarter Century of Excluding Women’s Sports in Televised News and Highlight Shows. Sage Journals. https://journals.sagepub.com/doi/full/10.1177/2167479515588761
Ettienne, Lerae. It’s Time to Pay up, the Justification for Higher Salaries for WNBA Players: An Analysis of the WNBA’s Success and Employing Mediation between the WNBA and NBA to Leverage Future Success, 19 Pepp. Disp. Resol. L.J. 175 (2019).
Baker, Elle. A Comparison of NBA and WNBA Player Salaries. KSU Undergrad. Research Fellowship Working Paper Series. https://coles.kennesaw.edu/econopp/docs/Baker-Elle.pdf
Salary Cap Overview, CBA Breakdown, 2022, https://cbabreakdown.com/salary-cap-overview
The Equity Project, Women’s Sports Foundation, 2022, https://www.womenssportsfoundation.org/the-equity-project/
Tomastik, J., Raven, L., & Belcher, D. (Hosts). (2022, November 23). Kelsey Plum Exposes How Underpaid WNBA Players Really Are!! (No. 122) [Audio podcast episode]. In The Residency Podcast. PodBean. https://theresidencypod.podbean.com/e/ep-122-kelsey-plum-exposes-how-underpaid-wnba-players-really-are/
- TOPICS FOR SMALLER PAPERS
- Equality vs Equity in the sports industry
- Revenue emphasis
- How to fix the problem—streaming
- CURRENT STATE OF MY RESEARCH
- I have struggled with motivation in my writings. The topic is something I found interesting, but I have not been able to find the motivation to sit and write everything down. I have slowly grabbed a hold of the motivation again.
I’m glad to see the post, hollyp, but this is just the frame. Your classmate, giantsfan, has posted what looks like a very complete and accomplished White Paper first draft, if you want to see what yours should look like by classtime today.
FEEDBACK PLEASE:
I am struggle with the “topics for smaller papers.” Does this mean side topics or is it talking points that add to my argument?
Topics for Smaller Papers can be a challenge before you start developing your overall argument, hollyp, but they’re essential before long since they are the basis of your shorter papers, the Definition/Categorical argument, the Causal argument, and the Rebuttal argument, each 1000 words.
You may not be able to settle on strong ideas for those now, but you should give it a try.
For example, do you propose “Pay Equality” or “Pay Equity”? Equality might mean WNBA players should be paid, on average, what NBA players are paid. Pay Equity might mean WNBA players should be paid on average the same “percentage of overall league revenues” that NBA players are paid. See the difference? That would be the sort of question to declare and then answer in a Categorical or Definition argument.
For the most part, your hypothesis is Causal, so that should be easy. Small marketing efforts and low accessibility of games on media outlets CAUSES low audience numbers, which CAUSES small revenues for the league, which RESULTS IN low pay for players. And so on. The fix might have to start with bigger investments up front in marketing and media exposure.
That’s the point of the “Topics for Smaller Papers” section. You start to map out the territory you think you’ll need to cover.
Helpful? Don’t forget to feedback the feedback if you want to continue receiving it. 🙂
By the way, I disagree with your claim that “there are not a lot of sources that provide anything more than a quick, abstract summary.”
Two of your links go to complete papers. And there’s no reason you can’t get access to the full text of the others as well . . . but you’ll need to log on to the Rowan Library database to call up those sources where your tuition will give you access to thousands of academic journals.
Do that, and then write Purposeful Summaries of the articles you find HERE in your White Paper, for your benefit and mine, so I can guide you further.
Thank you for the feedback! Google Scholar led me to a lot of the same articles, many of which were titled something along the lines of “Abstract Summary” on the websites. I will definitely check out the library database.