0:01 – The ad starts with a scene of two cars going opposite directions on a road. The road is a two-way road with a left-turn lane in the center. The camera is slightly diagonal to the street, so it gives the view of the street as well as the view of what is next to the street.

This type of camera angle is to give us a broad picture of what is happening. The camera is not moving and the only moving things are the cars showing us what we need to focus on.

The sky is clear with very few clouds in the background, and it is daytime because it looks sunny. The street is lined with palm trees that are in pairs of two and are going as far as the frame shows. Behind the line of palm trees is a giant field. The field is just grass, so there is not much going on there. Behind the field you can see more bundled up trees indicated some sort of forest or park, and to the right of that are buildings that look like houses.

The imagery set up by the background is to give the feeling of an ordinary day. The sun is out with clear skies show us that there are no environmental factors that are playing a role in the ad. Nothing crazy is happening and it is just a typical day. They do this so that the viewer can understand that the events of the ad can happen at any time.

The two cars on the road are a red sedan and a black SUV. The red sedan is headed in the direction of the camera while the black SUV is headed away. The Black SUV is not in his own lane however, and he is in the middle of the left-turn lane and the lane with the red car. The black SUV is then seen swerving out of the way of the red sedan in an effort not to get hit by the car. The red sedan is not fazed by this, however, and does not take any action of his own. The two cars are the only thing moving so that is where the attention of the viewer is.

The black SUV being in the wrong lane is showing us who is at fault in the scenario because he is in the wrong lane, and he is the one that would be responsible for the crash. The same reasoning goes for why he is the one that is swerving because he is doing something wrong, while the red car is not moving because they did not do anything wrong.

0:02/0:03 – The scene now shows us the inside of the car. The camera only shows the driver seat with the driver inside and his seatbelt on. This scene is presumably after the car has hit something because glass is seen flying all around the car, while the driver is being jerked around in slow motion. The driver is a young African American with a white T-shirt on. He is skinny, yet athletic, based off his biceps, indicating that he is potentially an athlete. His face is scrunched up indicating fear and distress on what is happening. His eyes are closed as his arms are flailing about.

 The ad chose a young man as the driver because when something happens to a younger person, it is much more impactful and scarier because being young has the connotation of having a lot of potential. The fact that he is possibly an athlete also speaks to his potential. The slow-motion affect give the viewer time to realize what is going on and catch everything that is being shown. This also sheds additional light on why the red car did not swerve at all and it is because the ad did not want to confuse the viewer into thinking which car was the one crashing. If the red car also swerved, the African American could be in either car, but because only the black car swerved, we know which car we are looking in.

A zoomed-up image of glass is seen falling to the pavement of the road confirming that he did crash.

0:04 – 0:07 Everything is still in slow motion. The scene cuts to an image of a phone flying out of the young person’s hand. He was holding the phone in a way that indicated that he was texting someone with his thumb hovering the keypad. Glass is still seen flying about indicating this is right as the crash happened. On the phone, the contact is Sarah with two hearts on the left and right indicating a romantic interest of the driver, either a crush or a girlfriend. Most likely a girlfriend because 4 messages are seen that are sent by her. The first one is two heart emojis. The second is “Okay see you then!” The third is “Are you on your way?” The last is “I’m here now.” The driver has a message typed out, but not sent that says “I’m on my way.” In the top left, there are other messages that have not been answered indicating that the driver is popular and that a lot of people message him.

These messages explain that the main character is meeting up with his girlfriend somewhere and that she is already there. The protagonist did not respond to any of the older messages probably because he was driving. Because Sarah sent multiple messages and was already there, the driver probably wanted to just let her know that he is on his way and does not want her to worry. The slow motion in this scene is to enable the viewer to see what is written on his phone. Probably not the exact messages but the fact that someone has texted him 4 times and he did not respond yet, and the fact that he has a message written out.

The scene cuts again with the image of his wallet flying through the car with glass still flying about. The wallet is open with an image of a girl in the front and center. The background of the image is the center console of the car, but it is blurry indicating us to focus on the wallet. The girl is scene smiling. There is also a credit card in the wallet.

This image is probably of Sarah. This was shown so that the viewer can gain sympathy for the driver because he has someone that loves him and that he loves which makes people sad for him.

0:08 – 0:09 – The image now shows the driver sitting next to Sarah on the floor outside. The background has a tree on the left with only leaves shown and on the right there is a clear sky. There are phone lines in the skyline.  They are both facing the camera smiling. The African American is seen moving his hand toward himself with a phone in his hand indicating they were taking a picture. They both look down to see the picture on the phone.

This is clearly a flashback because the driver is seen healthy and happy indicating that there has been no trauma yet. It also furthers the image of their relationship showing that they are happy which makes the viewer even more sympathetic to the driver. They are happy and taking pictures together.