0:00-0:04 A young, British girl is celebrating her birthday with what seems to be her friends and family. She is smiling and overjoyed. She is standing next to a young boy on her left. They seem to be close friends. It is daytime, and a generally happy atmosphere surrounds the two families.

0:04-0:05 The young girl is happily eating chocolate.

0:05-0:06 The young girl is now applying makeup, playing around with a large hat on. She has a lot of free time to play and enjoy herself.

0:06-0:07 The young girl seems to be taking a nap in broad daylight, with a bunny next to her. Another indication of a lot of free time and a life of luxury. Also the bunny and the act of napping also may make the viewer like the little girl a bit more, seeing her in a vulnerable state.

0:07-0:08 The young girl is playing a flute with wide eyes, an adorable attribute that many regard as cute. This may be an attempt to get the viewer to start to subconsciously care for the girl.

0:08-0:09 The young girl is pinched on the cheek by her grandmother.

0:09-0:10 The young girl is caught at the end of the sentence, with her eyes pointed high up indicating that she is probably talking to an adult inside her house. These facts considered she is probably talking to her mother or her father. This shows that she has a healthy relationship with her parents.

0:10-0:11 The young child is eating what seems to be pasta with her father in the background. She scrunches up her face as she’s eating, another cute gesture in attempts to make the actress more likable. However, it by some it can be viewed as her being spoiled, not appreciating the fact that she has the opportunity to eat.

0:11-0:12 The young girl is playing in the park, lying down and spinning on a merry go round. She is being pushed by someone. The person pushing her speaks in a loving tone with a deep voice. By the sound of their voice and their masculine arms we can tell that it is a male, most likely the father of the child. This scene reinforces the loving relationship she has with her parents, especially her father.

0:12-0:13 The first transition to night in the video, and the young girl is getting her hair brushed by most likely her mother. The mother asks if she has done her homework and the young girl hesitates, which tells the viewers that she most likely didn’t do it. This can convey that the child is a bad student perhaps? Or like most children she just didn’t feel like doing it. Some viewers may assume from this that she is taking her education for granted, not appreciating how fortunate she really is.

0:13-0:14 The young girl is outside, and is kissed on the cheek by a young boy named Adam. The young boy is of a darker complexion with long, dark hair. Most likely the same boy that was with her in the first scene. They have the same red sweater on so it is safe to assume that it is a uniform of some sorts, and they may be at school. The kiss though seemingly unexpected seemed to be harmless. However the slightly tone of the girl as well as the gesture of her pushing Adam away shows that she did not completely appreciate the kiss.

0:14-0:15 The young girl is in a car, and the scene has shifted to night. she is napping again with her bunny, most likely on the way home from school. The last time she was sleeping she also had her bunny, which shows the viewer that she has some sort of emotional attachment to it. On the radio you can hear “general strike”, which most likely is related to a news report about military operations. This small audio clip is out of place in the seemingly happy commercial.

0:15-0:16 The young girl is outside in the dark with a green what seems to be monster mask on in front of jack o’ lanterns. A time associated with fun and also candy. Another reference to food, although subtle in the commercial. The young girl has a smile as she takes off the mask, which means she isn’t scared of being out in the dark. She most likely lives in a safe neighborhood.

0:16-0:17 The young girl and her friend again, Adam, seem to be hiding in a house. A familiar man’s voice says “ready or not.” The voice most likely belongs to her father, Further communicating the playful, loving relationship between the two. Adam in the meantime is busy staring at the young girl like in the first scene. Further proving that there are some strong feelings he has towards her.

0:17-0:18 The young girl is riding her bike with her father riding his bike behind her as well. She is still smiling and although difficult to tell it seems that the father is smiling as well. This scene like many others shows the love between them.

0:18-0:19 The young girl is running, facing away from the camera looking back at her father who shouts “here it comes” as he kicks the soccer ball towards her. An abrupt turn of her head shows that she is enjoying her time with her father.

0:19-0:20 The young girl is inside the house again, playing around with a rubik’s , another indication of free time and a luxurious life. While her mother in the background looks at the tv with a painful expression of concern. The television has a news anchor on at the moment who says “clashes with Britain-” and then is cut off by the next scene. Underneath her the caption appears “Hundreds Dead. United Nations-“. From this information we can surmise the setting of the commercial. It appears by her words that there is a war between the U.K. and some other unknown force. The war however seems to have escalated as the caption implies, since the news broadcast is most likely talking about civilians instead of soldiers. However it is left uncertain to which side the casualties belong to. The whole time the daughter is faced away from the screen, as kids usually are. Either because the child is uninterested in what is occurring because she is just a innocent child, or because her parents turned her way from it, desperately trying to protect her.

0:20-0:21 The young girl again is sleeping, and again she is seen with her white stuffed bunny that has been with her in every scene she was sleeping to count. It is certain that she has some sort of attachment to it, as she clutches it closely and smiles.

0:21-0:22 The young girl is outside in the daylight again, being pushed on the swings by her father, smiling and saying “wee”. Viewers can almost envy the gun her and her father have together.

0:22-0:23 The young girl is playing with what seems to be a phone, turned around from the central media device again. Her father is with her, behind her hands folded and quickly looks at the radio as it says “live ammunition.” Considering his concerned look he either knows someone in the war, or the war is occurring closer than previously anticipated.

0:23-0:24 The young girl is looking down, seeming almost sad, which is the first time we’ve seen her with this expression. This alerts the viewer that there isn’t something right. The neighbor behind her is talking to a man, who is probably her father considering that she appears to be waiting for him. The man points sternly at him while saying “-deserve to get shot.”  The gravity of the topic and his vigor show the viewer that something is amiss. Is the neighbor telling the father he deserves to get shot?

0:24-0:25 The young girl exits a car, with a smile on her face waving at the mother, almost disregarding the last scene. The mother says “Have a nice day at school.” The young girl seems so happy to go to school, while in earlier scenes she may have not even done her homework. With the situation intensifying, the young girl may feel that school is a safe haven for her, where she can relax.

0:25-0:26 The young girl is playing with fireworks, staring at them intently as they sparkle in her eyes, around with others as well in the background at night. She is smiling and enjoying herself. These genuine smiles seem to be getting less frequent.

0:26-0:28 The young girl is sitting at home with a plain expression on as she holds a yellow color pencil in her hand, thinking of what to draw. Her father is in the other room and her mother sitting down behind her reading the newspaper which states “Government Declares Martial Law.” This is a huge red flag showing that everything is not okay. However the young girl is unaware with her back turned to the newspaper again.

0:28-0:29 She looks with a straight face as a plane flies overhead, seemingly close to her as the sound of the engine would assume. After seeing the newspaper stating that martial law was in effect, one would assume that it is most likely a fighter jet patrolling nearby airspace, as most commercial flights would probably be grounded. This scene intensifies the gravity of the situation

0:29-0:30 The young girl is walking away from something quickly while police sirens are blaring in the background. The first sign of danger that the viewer and the girl in the commercial has ever faced. A man and a woman are quickly carrying what seems to be their clothes and belongings in the back of a car, getting ready to move. Their haste though is unsettling, as it makes us think that something is very wrong.

0:30-0:31 The young girl has what almost seems to be a frown on her face as she walks through the kitchen, looking back at her father as he is packing things away into a box.She, like her the people before will also be moving very soon.

0:31-0:32 The young girl holds up the picture that she was drawing in front of her mouth. The picture almost looks like a sun in set. Half of the picture is colored while the other half is barely visible but still colored, just much lighter. It’s quickly removed to reveal a frown, the first one that we’ve seen. Again she is faced away from the television which has a news anchor saying “air strikes on rebel positions.”

0:32-0:33 The young girl is not asleep, but she’s cuddled up with her bunny. She cannot sleep as she stares intently outside where an explosion goes off. The threat that was once thought to be possibly far off, is right outside.

0:33-0:34 The mother and the father of the young girl seem to be done arguing maybe, over whether they should stay or not. The father contemplated moving as he packed away boxes, and neighbors were seen in a previous scene in full fledged departure. There is a definite urgency in the air.

0:34-0:35 The young girl is on an ipad at night. Considering the time we can safely assume that she should be in bed, however she can’t because of whatever is outside her house. Suddenly, the lights flicker on and off and an expression of uncertainty overwhelms her face.

0:35-0:36 She runs down the stairs saying “What’s happening?” as her father rushes her down and her mother can be heard crying in the background. Briefly you can see yellow and orange lights from upstairs, dancing in the darkness. The first actual danger she has ever faced as her own home is breached by the madness, rendering it not safe.

0:36-0:37 She looks up frightened as the ceiling shakes and dust falls in front of her. She is most likely in a basement which is acting as the family’s temporary bunker.

0:37-0:38 She rests her head on her fathers chest. Even during this time of uncertainty and danger, she can still find safety in his arms. There are candles in the background, most likely their own source of light during the blackout.

0:38-0:39 She sneezes, this is the first sign of anything physically being wrong with her, as she’s been healthy for the entire commercial. This raises a new alarm in readers.

0:39-0:40 She finished an entire water bottle. Which raises two questions. Are they running low on water, or have they been down there for that long?

0:40-0:41 She is being poured a spoonful of medicine, but the medicine like the water also seems to be running low. Things that she may have previously taken for granted before no longer at her disposal.

0:41-0:42 Her mother is at the sink. It seems like she’s trying to fill up the water bottle with tap water but nothing seems to be coming out. The young girl just stares out the ground.

0:42-0:43 Her complexion is noticeably different. Her nose seems red, signs of runny-ness or a cold, and her complexion is much more flushed. Her father has her harm tightly around her as she again has her eyes focused on the ground, obviously disheartened.

0:43-0:44 The first time she looks up in a couple of scenes, trying to observe and understand her surroundings and she is immediately punished, as a building behind her is explodes, sending her screaming and falling to the ground.

0:44-0:45 She is being rushed into a car by her mother and her father frantically as she holds her stuffed toy bunny.

0:45-0:46 She is now opening her eyes, to her surroundings. She is not sleeping on the car like the last scene but looking at the terror surrounding her as police sirens scream and their lights blare through her window. She has a look of anxiety.

0:46-0:47 She’s eating, which is something we haven’t seen her do in a while, in days as a matter of fact. This indicates that as the water and medicine, even food is getting scarce. A much different reality from the life of luxury that she lived 30 seconds ago. She seems to be eating a small cookie or rice cake, and her eyes are wide with bags around them, scanning the environment more anxiously than the previous scene.

0:47-0:48 She cringes as gunshots are heard outside of the car window. She is probably witnessing people getting shot right in front of her. Something that no child should ever witness.

0:48-0:50 She asks her father their location. She is in an unfamiliar place, far away from anything that she recognizes. She keeps low to the seat, and is clearly terrified, or is traumatized a better word. She’s still clutching on to her bunny.

0:50-0:51 Gunshots are heard dangerously nearby as the mother runs in a panic to desperately try to get her daughter. She screams at her daughter to run and in the background you can see a crashed car, smoking on the sidewalk.

0:51-0:52 There is a lot of smoke around and the young girl looks around, almost as if she’s looking for something. Is she looking out for potential threats, or searching for something familiar that will remind her of home. Her mother and her father walk closely behind her. Her father’s clothes changed, and he looks like a completely different man.

0:52-0:54 The smoke gets thicker and the mother holds a gas mask to the daughters face. The mother like father looks much different. She looks as if she’s aged considerably, and the gas mask is something familiar. Not long ago it was Halloween, and she was playing hide and seek with her father and Adam. She had a mask on then too, but now the mask changed. It’s no longer a game anymore and it’s no longer fun. Just like hiding. It’s not a game anymore, it is her new reality.

0:54-0:55 The young girl’s hair is a mess and her face is dirty.Her father’s face in the back is also very dirty as well. She no longer has a face of carefree bliss, instead it’s worry. The sign behind her has the word “Leave” in graffiti across it. While another says “Danger, turn back now.” and another has a picture of a gas mask letting people know that it is a hazardous zone.

0:55-0:56 Her mother does her hair under a bridge of some sort with abandoned cars visible in the background. The mother does not have a brush for her hair, but instead uses her fingers. Meanwhile the young girl is are even wider now, fixating on her surroundings. Her posture is like that of a hermit that’s ready to crawl at a seconds notice back into its shell.

0:56-0:57 This is the first time in a while we’ve actually seen the little girl lie down, trying to sleep but she can’t. This young girl hasn’t slept in days as all she can do is worry about what’s around her. Her eyes grow larger in each scene and she becomes more anxious. Her mother stays up next to her with a lighter, for warmth maybe, since her daughter has the blanket.

0:57-0:58 The young girl’s hair begins to fall out, showing that her condition has worsened.

0:58-0:59 The young girl is walking through a green field staring at the ground while the father coddles the sick mother in tow. The green field used to be a fun place where she would play soccer with her dad. Maybe that’s why she is staring down at it instead of at her surroundings, it reminds her of a better time.

0:59-1:00 A luxury before, is now something scarce as the mother is seen in the background rummaging through leaves and twigs searching for anything edible. The young girl meanwhile takes a bite out of something. It seems to be an apple but it certainly doesn’t look like one. It looks rotten as the young girl eats it reluctantly. Unlike before, she now cannot be picky with her food.

1:00-1:01 Nearby gunshots are heard again as the young girl is thrown into a panic. She begins to breathe heavily and darts her head left from right looking for their source. Her father is behind her.

1:01-1:02 She screams out to her father, as they are separated at the gate of the checkpoint. He screams back at her but there is nothing that can be done. He is now no longer with her, much like the food, and friends she left back home, he also at this point becomes a distant memory.

1:02-1:03 The mother and the young girl huddle together mourning the loss of a husband and a father as she clutches her stuffed bunny, know her only means of security. The mother cries but the daughter does not. She still can’t believe that they were separated. It’s too surreal.

1:03-1:04 The young girl is standing in a wasteland of dilapidated buildings, and sheds one single tear. It finally hit her. The reality of the whole situation is now real instead of just a nightmare. She has realized the fact that Adam, her father, her home are all gone now. Yet, even though her one tear expresses her feeling, her face remains still. Everything she’s gone through has made her cold, to the point where she can barely even squeeze out one tear.

1:04-1:05 Her mother pushes her in what seems to be gated community of some sorts. A radio or a voice over a loudspeaker is heard. We haven’t seen many electronics in a while. Helicopter blades are also heard but very close by, giving the impression that it is a base of operations of some sort.

1:05-1:06 A man in uniformed soldier is seen int he background, and an arm adorned in camouflage reaches over to pinch her on the cheek, just like her nanny did back home, another distant echo of what she left behind.

1:06-1:08 She is clean now, and her hair is neatly brushed. She is in a hospital gown and receiving medical treatment. However even though she might be clean and washed, the dirt of all the horrible things that happen are still stuck on her, as she despondently holds the cup.

1:09-1:33 Her mother holds out what seems to be a rice cake in front of her with a candle in it as they celebrate her birthday. Just a year ago she had a complete cake, however as the situation changed she has to make due with a rice cake, something she used to think of as a snack, not a meal.The mother tells the young girl to make a wish, and with cold eyes she looks up into the screen for the first time. What follows next is silence, and the little girls wish can be heard through her eyes. “I wish I was you.” The screen fades to black and out of the darkness “Just because it isn’t happening here, doesn’t mean it isn’t happening.”

The organization behind this video is SaveTheChildrenUK, which raises relief funds to aid children affected by the war in Syria. The object of this advertisement was to convey to people in the UK the situation of Syria. By placing the setting in the UK instead of Syria, and using a small British child instead of a Syrian one, viewers were able to sympathize with the commercial in a new way. Many commercials requesting for donations use children native to the area the organization is trying to provide relief to. Viewers have a difficult time connecting with that child because he or she is different, and from a far away land. With this little girl as the center of the advertisement, it’s easier for us to understand her struggle and her loss, making us more likely to donate. The point of the video is to show people that even though horrible things may not be happening to them, they’re still happening. And us, those who are well off, who have what these children could only dream of having should be the ones to help.