Visual Rhetoric – Alex LaVallee

0:00 – A hand reaches toward the camera, motioning a key being turned to start the ignition, indicating that the man performing the motion is trying to make the audience see that he is turning a key of some sorts.

0:03  – The same man is pushing his foot to the ground, trying to symbolize someone stepping on the gas of a car.

0:05 – The camera pans across a silhouette of a man with a little girl and a middle aged woman on a couch. The woman has her arm around the girl, indicating that she is possibly the mother, and the silhouetted man may be the father. The little girl and mother have big smiles on their faces. The girl is wearing fake butterfly wings, possibly signifying innocence.

0:10 – The man has a big smile on his face as well. He is motioning his hands on the steering wheel and it’s apparent that they’re all playing a game of charades. His motions suggest that he is driving but him motioning putting his seatbelt was never shown, so it’s assumed he isn’t wearing a seatbelt.

0:14 – Cuts back to the mother and daughter, with big smiles on their faces.

0:16 – Cuts back to the father, looking over to his wife and daughter and giving them a nice wave, not a care in the world. His attention is taken off the figurative road that’s established with the charade of him driving.

0:22 – Cuts to a front view of the father again, but his smile slowly disappears and now a look of pure terror comes across his face.

0:28 – Cuts back to the daughter, whose face is not full of concern and worry.

0:31 – The man motions as is he’s swerving away from something.

0:33 – The girl and mother start to get up from their seemingly comfortable places on the couch and start to rush to the father.

0:36 – The daughter is shown reaching around her father’s waist, almost as if she’s going to hug, but more concerning.

0:44 – The girl’s hands are show interlocking tightly, as if she’s bracing for an impact.

0:47 – The mother is shown doing the same motion and locking her hands, but across the dad’s chest. It’s now clear that they’re becoming his seatbelt.

0:50 – The man jerks forward, kicking the table in front of him. His imaginary car crashed and his body jerks forward with the motion the car would be going in but his family prevent him from flying forwards. The contents of a bowl that was sitting on the table in front of him appears shiny and small, possibly signifying shattered glass from a windshield or window–since windshields are designed to shatter, not break.

1:02 – Recovering from the figurative crash, he is pulled back towards the chair he was in, with his family’s arms around him. The man is now resuming a sitting position, and hugging his family very lovingly as a caption comes in the top corner of the screen saying “Embrace Life”. The transition from fear to love in this shot could signify the thankfulness of wearing a seatbelt, since it does save lives and figuratively saved the man’s life.

1:21 – The screen fades to black except for the yellow font saying “Embrace Life” and underneath it says “Always Wear a Seatbelt”

The purpose of the video is to show people that wearing a seatbelt is extremely important. By showing the representation of the car crash as a game of charades, it makes a statement that nobody thinks that they’re going to be involved in a car accident. By having the man’s loved ones act as a seatbelt, it tells the audience that wearing a seatbelt is their responsibility, because of the people that will miss you if your life is taken. By showing the family coming together at the end, it represents the love that one can keep in their life because of wearing a seatbelt.

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1 Response to Visual Rhetoric – Alex LaVallee

  1. davidbdale's avatar davidbdale says:

    Alex, the daughter is wearing wings. You couldn’t mention this? The man has gotten into his car without putting on his seatbelt, forgetting the essential lesson. His attention is distracted while he’s driving. The contents of the bowl—what the heck was in it?—look like shattered glass. You’re not telling us the whole visual story.

    Grade recorded.
    Improvable with revisions.

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