• The scene opens up with a shot of a boy in the backseat of car listening to music through headphones. This seems to portray him as being carefree and oblivious top the world around him.
• The town they are driving through seems to be a common suburban town telling the viewer that this indecent can happen anywhere.
• The two girls in the font seat are playing a game, trying to guess a word the other has thought of and the word happens to be five letters.After watching the video more than once the word that came to mind was “death” while the word really was happy
• They probably used the word smile to make the teens seem happy and carefree like any other normal teen.
• The use of teenagers instead of any other age group has a stronger impact. It hits the hearts of younger and older age groups, striking fear into teenagers that it could be them and  parents who have children who also could have been them.
• As the girl in the driver’s seat gives the other girl a hint saying the word is something she’s doing she is smiling, but she is also just being a normal teenager too. This could be another way of relating the kids in the car to everyday people.
• A the driver pulls out her pink cased phone which is the normal thing for girls her age the girl in the passenger seat says “This is so easy.” This is what goes through the minds of most teens who text and drive.
• We don’t know what the text is about causing us to think she could have died over something insignificant.
• The girl continues to text while driving while the camera flashes at a stop sign and back at her showing she is in her own little world.
• The next angle is from outside the car looking at the tractor-trailer plow through the unsuspecting teens. The headlights and horn blaring strike fear into viewers and show the passengers of the car still don’t know what is careening toward them.
• The rest of the video has a orange-brown filter applied to hit causing it to seem dark and eerie.
• As the car rolls the camera is put in slow-motion to show the intensity of the crash and the horror of the teens faces. It is used as a scare tactic with young drives.
• The car is rolling to a halt beneath an underpass when we realize it is dodge neon which is a very common car. This was used to further the idea that this accident can happen to anyone.
• Once the car comes to a rest the tractor-trailer that hit them drives by on the bridge in te background causing us to think that they were knocked off a bridge.
• The girls cracked phone is picked up by a police officer saying “No one likes to be stopped by the police,but if i had seen her texting while driving and given her a ticket it just might have saved her life.” This make us as viewers think about how costly something as small as a text can be and how easily these deaths could be prevented.
• The crash being investigated in the background with the dark filter gives added effect to the intensity of the message the video is giving.
• The video ends with the ” U Drive, U Text, U Pay.” presented on the screen is a website and the hashtag “justdrive” at the bottom. The simple words “u drive, u text, u pay” make it very clear that its our choice and it can happen to any of us. It causes us as viewers to re-evaluate the priorities we have as drivers to use our phones.

Giving Someone a Ticket for Texting Could Save Their Life, So Could Showing Them This Video